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BLADE N°04

Barbershop brand

Real footage of a straight razor that rewinds as you scroll, and a black-and-white magazine style. For a barbershop that wants to look like a brand.

See the demo (in Ukrainian) Order this site

For whomBarbershop brand
StructureBarbershop with a shop, 31 pages
Enquiries4-step online booking and cart
Mobile versionSeparate, from 320 px
Launch7–14 business days
FormatOnline store
Price$690

BLADE N°04 — first screen of the website

Who it is for

A barbershop building its own brand: merch, products under its own name, a recognisable style in everything from the sign to the receipts. An ordinary website with photos of the room and a price list makes it look like a hundred others.

How it sells

The first screen is a video of the razor in the barber’s hand: the further you scroll, the closer the blade gets to the beard line. Then come the “Looks” lookbook, a price list styled as a technical sheet S-01…S-09 and a product shop with codes G-01…G-13. Booking opens in a window and never pulls the client out of the brand’s atmosphere.

How it looks

Light grey graphite, black-and-white photography and a blue duotone. Huge condensed Alumni Sans, technical labels “[ … ]”, a barcode and ®. On the 404 page you can shave off the foam with your finger.

How it differs

The most brand-driven of the four BLADE sites: it sells with style and video, while the others sell with atmosphere (BLADE & Sons), looks (BLADE Studio) or booking and fades (Fade Lab).

How enquiries work

The “Book” button opens booking in a window: services, barber, date and time, contact details — with price, duration and a first-visit discount. Shop products are ordered through the cart. Requests are not sent in the demo; at launch they will arrive in your Telegram.

In numbers